The Top 6 Reasons to Bid on Your Brand

Have you ever been asked by your CMO or a client, “Why are we bidding on our branded terms when we rank Number 1...

5 Ways to Keep your Affiliate Program Fraud-Free

Keeping your affiliate channel compliant and free of fraud is a challenge. Success requires persistent vigilance. Akin to weeding a garden, if you stop,...

Affiliate Ad Hijacking: 5 Things You Should Know

Noticed anything fishy in your PPC metrics lately? Is your impression share on branded terms lower than normal? Are the conversion rates for one...

Customer Spotlight: Sonos Trusts Its Brand with BrandVerity

About Sonos Founded in 2002, Sonos® creates the leading smart speaker system. Once a tech startup populated with nerdy engineers and brilliant designers who...

THE TOP 5 AFFILIATE MARKETING TRENDS IN 2018

What trends will impact the way advertisers run affiliate programs in 2018? We asked five affiliate marketing experts to share their thoughts with us....

Relevancy and Quality Policy: Bing’s New Rules

On August 7th, 2017, Bing Ads updated its Relevancy and Quality Policy, adding a new System Quality Policy to “enhance a positive user experience...

The Worst of the Worst

We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season...

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the...

The Ultimate Guide to Trademark Bidding

Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an...

WEBINAR: BRAND BIDDING – EVERYTHING YOU WANT TO KNOW BUT WERE...

When does it make sense to bid on your brand? Search marketers argue about this all the time—but they never give you a definitive...

Stay Connected

92FansLike
696FollowersFollow