Celebrating International Women’s Day: An Interview with Georgia Gier, VP of...

As part of our celebration of International Women’s Day, I thought it would be fun to sit down with Georgia Gier, our VP of...

Bing-Yahoo Expanded Partnership Brings Easier PPC Compliance

In January, Microsoft and Verizon Media announced a major update to their partnership. Starting in March, Bing Ads will be the sole advertising platform...

BrandVerity Named One of Seattle’s Best Places to Work 2019

We are excited to announce that BrandVerity has been selected as one of Built In Seattle’s Best Small Companies to Work for in Seattle! This distinction is awarded...

Gain Control of Your Trademark in Google Shopping

The Rise of Google Shopping Most paid search experts believe Google Shopping is a big opportunity for online retailers and it will continue to...

Brand Protection as Part of Your 2019 Paid Search Strategy

We recently asked six paid search experts what they thought were the most important PPC trends for 2019. While there were a variety of...

Latest Google Ads Policy Update to Call-only Ads

Noticed anything different when setting up call-only ad campaigns in Google Ads? In December, Google made changes to their call-only ads policy. While the...

Did Amazon Pursue a Competitive Brand Bidding Strategy Over Black Friday?

Buzzfeed published an article last week largely based on a study conducted by Adthena, a paid search competitive intelligence company. The main point of...

Black Friday Brand Bidding Spotlight: Nintendo

  For the last couple of years, we have used BrandVerity’s Paid Search Monitoring tool to examine brand bidding during the busiest online shopping days...

Quick and Easy Tactics to Keep YouR Affiliates in Check in...

For online retailers, Q4 is undeniably the busiest time of year. Everyone knows that. Less well known, however, is that this quarter is also...

Employee Spotlight: Emily Dreke

This is the first in a new series highlighting our employees! We talk a lot about how important and unique our culture is at...

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