Users Exploit Referral Programs with Ad Hijacking

Having worked with many different types of companies on their paid search compliance strategy, I’ve seen my fair share of program abuse. Paid search...

11 Ways to Keep Your Credit Card Marketing Program Compliant

Compliance managers at credit card issuers, networks, and publishers have the unenviable task of keeping their programs compliant in a constantly changing space. Every...

BrandVerity Gives Back: A Day Clearing Blackberry Bushes

Community service and volunteering are an important part of BrandVerity’s culture. We volunteer 1% of our time each quarter to serving our community. We...

Search Engine Trademark Rules in PPC With Real-World Examples

The search engines’ rules around trademark use in paid search ads in the United States are nuanced and complicated. Unless you work with them...

Celebrating International Women’s Day: An Interview with Georgia Gier, VP of...

As part of our celebration of International Women’s Day, I thought it would be fun to sit down with Georgia Gier, our VP of...

Bing-Yahoo Expanded Partnership Brings Easier PPC Compliance

In January, Microsoft and Verizon Media announced a major update to their partnership. Starting in March, Bing Ads will be the sole advertising platform...

BrandVerity Named One of Seattle’s Best Places to Work 2019

We are excited to announce that BrandVerity has been selected as one of Built In Seattle’s Best Small Companies to Work for in Seattle! This distinction is awarded...

Gain Control of Your Trademark in Google Shopping

The Rise of Google Shopping Most paid search experts believe Google Shopping is a big opportunity for online retailers and it will continue to...

Brand Protection as Part of Your 2019 Paid Search Strategy

We recently asked six paid search experts what they thought were the most important PPC trends for 2019. While there were a variety of...

Latest Google Ads Policy Update to Call-only Ads

Noticed anything different when setting up call-only ad campaigns in Google Ads? In December, Google made changes to their call-only ads policy. While the...

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