2019 Partner Marketing Checklist: How to Build Your Best Strategy Yet

Photo by Glenn Carstens-Peters on Unsplash As the holidays approach, there’s no better time to freak out about next year’s partner marketing strategy...

2018 Holiday Retail Trends: ‘Tis the Season for Affiliate Marketing

Photo by Anna Utochkina on Unsplash In the affiliate marketing world, the last three months of each year are called the “golden quarter,”...

The Road to Mobile Engagement [Infographic]

This is a guest post from the team at Applift. For the longest time, mobile user acquisition and retargeting have been viewed as...

Why Performance Marketing Will Work for You

Photo by rawpixel on Unsplash Few industries continue to grow as quickly and predictably as performance marketing. And whether you call it performance...

Quick and Easy Tactics to Keep YouR Affiliates in Check in Q4

For online retailers, Q4 is undeniably the busiest time of year. Everyone knows that. Less well known, however, is that this quarter is also...

How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Photo by Will Francis on Unsplash Which is worse for performance marketing campaigns: unviewable ads, or outright fraud? Why not both? According to...

The Rise of Cryptocurrency Affiliate Programs (and Our Predictions for the Future)

Photo by Andre Francois on Unsplash This time last year, cryptocurrency broke onto the scene, as seemingly everyone was scrambling to get a...

6 Steps to a Successful Influencer Marketing Campaign

Photo by Kipras Štreimikis on Unsplash Think back to the last time you purchased something new… What did you check to ensure you were making...

Cryptocurrency and Affiliate Marketing: What's the Big Deal?

Photo by Andre Francois on Unsplash Did you know that blockchain technology was invented to be the public transaction ledger for the first-ever...

Best Practices When Choosing an Affiliate Marketing Platform

Photo by Robert Anasch on Unsplash Whether you’re a media buyer or seller (i.e., publisher), both depend on each other for a successful...

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