5 Essential Steps to Monitoring Your Trademark in Paid Search

This is the last in our four-part series on protecting your trademark in paid search. The earlier pieces included a deep dive on Google...

Introducing the new TUNE House Scholars

 We’re thrilled to announce the TUNE House scholars for the 2018-2019 academic year. TUNE House is a two-year scholarship program for female undergraduate students...

Measure to Manage: Transforming the Role of Performance Marketing  

Photo by rawpixel on Unsplash If you can’t measure it, you can’t manage it. Digital marketers have learned this lesson over the past...

Video Testimonial: American Well Delivers Full-Funnel Results With HasOffers

American Well is a telehealth company that helps customers easily access doctors online. Tim Ming, the director of digital marketing at American Well leads the...

An App, a Mobile Marketing Agency, and a Martech Company Walk Into a Chat...

The Mobile Ad Fraud: It Takes an Ecosytem panel at #Postback18. It might sound like the start of a joke, but it’s actually...

Redefining the Performance Marketing Landscape in 2018

Photo by Anisur Rahman on Unsplash Every year, we like to make a few predictions for the performance marketing industry. It’s what we...

#Postback18 Session Recap: Welcome to Agencyland

Image by Laurel McConnell Photography // http://www.mcconnellphoto.com As brands navigate the world of advertising, how are they keeping up with the advancement...

TUNE Joins Forces With Branch: A New Chapter for Performance Marketing

Peter Hamilton, CEO of TUNE and Alex Austin, CEO of Branch. It is our mission to invent the future of marketing technology. From...

Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition

REDWOOD CITY, Calif., September 10, 2018 — Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team....

How Top Brands Evaluate Affiliate Marketing Opportunities

Photo by rawpixel on Unsplash Affiliate marketing provides ample opportunity for brands at potentially much cheaper prices than traditional display advertising channels, yet...

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