Strategies From the Most Successful Affiliate Marketers

At the start of the year, we predicted a few trends we spotted on the rise in affiliate marketing. Most of them are indeed...

The Importance of Mobile Optimization in Affiliate Marketing

As performance marketing grows in popularity, remember one mantra: always optimize for mobile. It’s a factor that can make the single biggest difference in...

The Future of Performance Marketing in 2018: An ITP 2.0 Update

Photo by rawpixel on Unsplash If you’re in the performance marketing industry in 2018, you’ve noticed that major browsers have been making big...

Employee Spotlight: Emily Dreke

This is the first in a new series highlighting our employees! We talk a lot about how important and unique our culture is at...

Hear What Leaders at 3 Mobile Ad Platforms Predict for the Connected Universe

Leaders from top mobile adtech platforms discuss their predictions for the connected future in a panel at Postback 2018. At Postback 2018, we...

5 Essential Steps to Monitoring Your Trademark in Paid Search

This is the last in our four-part series on protecting your trademark in paid search. The earlier pieces included a deep dive on Google...

Introducing the new TUNE House Scholars

 We’re thrilled to announce the TUNE House scholars for the 2018-2019 academic year. TUNE House is a two-year scholarship program for female undergraduate students...

Measure to Manage: Transforming the Role of Performance Marketing  

Photo by rawpixel on Unsplash If you can’t measure it, you can’t manage it. Digital marketers have learned this lesson over the past...

Video Testimonial: American Well Delivers Full-Funnel Results With HasOffers

American Well is a telehealth company that helps customers easily access doctors online. Tim Ming, the director of digital marketing at American Well leads the...

An App, a Mobile Marketing Agency, and a Martech Company Walk Into a Chat...

The Mobile Ad Fraud: It Takes an Ecosytem panel at #Postback18. It might sound like the start of a joke, but it’s actually...

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