Black Friday Brand Bidding Spotlight: Nintendo

  For the last couple of years, we have used BrandVerity’s Paid Search Monitoring tool to examine brand bidding during the busiest online shopping days...

The Subscription Economy: A Win-Win for Brands and Affiliates

Photo by freestocks.org on Unsplash If you’ve ever used Netflix, Spotify, Blue Apron, or even a LimeBike, you’ve participated in the subscription economy. And the...

5 Ways to Scale Your Performance Marketing Program

Photo by Lost Co on Unsplash If as an advertiser you’ve been building your performance marketing program for some time, you may run...

Why We Moved to Serverless Computing to Deploy Custom Builds

Photo by panumas nikhomkhai from Pexels As part of our commitment to empowering performance marketers to Do More, With Less, Worry Free, the teams...

2019 Partner Marketing Checklist: How to Build Your Best Strategy Yet

Photo by Glenn Carstens-Peters on Unsplash As the holidays approach, there’s no better time to freak out about next year’s partner marketing strategy...

2018 Holiday Retail Trends: ‘Tis the Season for Affiliate Marketing

Photo by Anna Utochkina on Unsplash In the affiliate marketing world, the last three months of each year are called the “golden quarter,”...

The Road to Mobile Engagement [Infographic]

This is a guest post from the team at Applift. For the longest time, mobile user acquisition and retargeting have been viewed as...

Why Performance Marketing Will Work for You

Photo by rawpixel on Unsplash Few industries continue to grow as quickly and predictably as performance marketing. And whether you call it performance...

Quick and Easy Tactics to Keep YouR Affiliates in Check in Q4

For online retailers, Q4 is undeniably the busiest time of year. Everyone knows that. Less well known, however, is that this quarter is also...

How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Photo by Will Francis on Unsplash Which is worse for performance marketing campaigns: unviewable ads, or outright fraud? Why not both? According to...

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