How To Submit a Trademark Infringement to Google

You think a competitor is abusing your trademark in the copy of their ad. You’re a little rusty on Google Ads Trademark policy. You...

#Postback18 Session Recap: Destination Next: All Aboard

If you were to categorize yourself as an influencer, what sort of content would you share and who would be your target audience? Do...

How to Effectively Implement a PPC + SEO Keyword Strategy

Keywords are the base variable between all channels, and they are how a user communicates with a search engine. A lot of organizations strive to...

What Apple’s Intelligent Tracking Prevention 2.0 (ITP) Means for Performance Marketing

User privacy on the internet is a growing issue with policymakers and companies across the globe. The most recent example: In the latest...

Google Ads Trademark Rules 101

What’s wrong with this picture? × It depends on who you ask. This ad likely upset Restoration Hardware. Brands tend to want...

The Complete Guide to Google's Marketing Innovations Keynote 2018

There has been a lot of buzz lately about Google's big changes across all advertising products.The keynote address at last week’s Google Marketing Live...

Google AdWords Trademark Policies: Top 8 Questions

Google AdWords trademark policies can be confusing – especially if you don’t have prior experience with intellectual property or trademark law. We have been...

The Top 6 Reasons to Bid on Your Brand

Have you ever been asked by your CMO or a client, “Why are we bidding on our branded terms when we rank Number 1...

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