Connecting With Your Customer After App Install

This article was originally written for the March print edition of Mobile Marketing Magazine. Peak App. App-plateau. Appocalypse. Call it what you like,...

Getting Started With a New Affiliate Program

The question of how to start a new affiliate program often arises as more and more businesses choose to add performance marketing to...

TUNE Welcomes Five New Certified Partners

Today, we are excited to announce five new additions to our Certified Partner Program. AdAction Interactive, Affle, Dynalyst, GlobalWide Media, and Nswitch join...

7 Key Affiliate Marketing Trends to Watch in 2018

Contrary to what you may have heard, affiliate marketing is not dead. In fact, it’s alive, well and evolving. In this blog post,...

Power to the People with GDPR

With new advancements in data management and industry hype for people-centric solutions, advertisers are creating deeper customer relationships and becoming more thoughtful about...

How performance marketing industry leaders are taking on fraud

To dial down fraud successfully, it takes a village — and everyone must come together to understand the ground rules, align incentives, and...

Why OTT Belongs in Your 2018 Marketing Mix

If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post,...

TUNE and FWD.us Host Local Dreamers and Community Leaders for a...

Yesterday, FWD.us and TUNE hosted two panels on the issue of national immigration policy, specifically Deferred Action for Childhood Arrivals (DACA). Panelists included local...

[Infographic] Better Together: Maximize ROI with the Elements of Paid &...

Paid, earned, and owned media: every marketer worth their salt knows that all three are essential to any marketing strategy. What many marketers don’t...

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