Measure to Manage: Transforming the Role of Performance Marketing  

Photo by rawpixel on Unsplash If you can’t measure it, you can’t manage it. Digital marketers have learned this lesson over the past...

Video Testimonial: American Well Delivers Full-Funnel Results With HasOffers

American Well is a telehealth company that helps customers easily access doctors online. Tim Ming, the director of digital marketing at American Well leads the...

An App, a Mobile Marketing Agency, and a Martech Company Walk...

The Mobile Ad Fraud: It Takes an Ecosytem panel at #Postback18. It might sound like the start of a joke, but it’s actually...

Redefining the Performance Marketing Landscape in 2018

Photo by Anisur Rahman on Unsplash Every year, we like to make a few predictions for the performance marketing industry. It’s what we...

#Postback18 Session Recap: Welcome to Agencyland

Image by Laurel McConnell Photography // http://www.mcconnellphoto.com As brands navigate the world of advertising, how are they keeping up with the advancement...

TUNE Joins Forces With Branch: A New Chapter for Performance Marketing

Peter Hamilton, CEO of TUNE and Alex Austin, CEO of Branch. It is our mission to invent the future of marketing technology. From...

Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition

REDWOOD CITY, Calif., September 10, 2018 — Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team....

How Top Brands Evaluate Affiliate Marketing Opportunities

Photo by rawpixel on Unsplash Affiliate marketing provides ample opportunity for brands at potentially much cheaper prices than traditional display advertising channels, yet...

#Postback18 Session Recap: Making Measurement Count

Directly following the memorable opening performance with TUNE CEO, Peter Hamilton and the Fine TUNErs, our panelists jumped right into the metrics and strategies...

#Postback18 Session Recap: Managing Your Ad Partnerships Directly

Image by Laurel McConnell Photography Have you ever thought about managing your ad partnerships directly? What decisions are leading you to make the leap? Or,...

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